What is Business Analytics?
Business analytics (BA) refers to all the methods and techniques that are used by an organization to measure performance. Business analytics are made up of statistical methods that can be applied to a specific project, process or product. Business analytics can also be used to evaluate an entire company. Business analytics are performed in order to identify weaknesses in existing processes and highlight meaningful data that will help an organization prepare for future growth and challenges.
The need for good business analytics has spurred the creation of business analytics software and enterprise platforms that mine an organization’s data in order to automate some of these measures and pick out meaningful insights.
Program Advantage
Companies use Business Analytics (BA) to make data-driven decisions. The insight gained by BA enables these companies to automate and optimize their business processes. In fact, data-driven companies that utilize Business Analytics achieve a competitive advantage because they are able to use the insights to:
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Conduct data mining (explore data to find new patterns and relationships)
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Complete statistical analysis and quantitative analysis to explain why certain results occur
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Test previous decisions using A/B testing and multivariate testing
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Make use of predictive modeling and predictive analytics to forecast future results
Business Analytics also provides support for companies in the process of making proactive tactical decisions, and BA makes it possible for those companies to automate decision making in order to support real-time responses.
Where to Find MSBA Programs?
Although MSBA is a relatively new program that has been popular for just recent years, there are already a lot of schools start to provide this subject for all the candidates in the world. Here in our site we included a school map which lists 20 schools that offers MSBA program including their location, tuition, duration, enrollment, acceptance rate and future employment rate.
